How Perth Restaurants Can Stand Out With Video (Even When the Menu Changes)
Perth’s food scene is competitive — and getting more crowded every year.
New venues are opening constantly, menus evolve, specials change weekly, and attention on social media is short. The restaurants that consistently stand out aren’t the ones posting occasionally — they’re the ones showing up regularly, with video that feels real, recognisable and on-brand.
And no, that doesn’t mean filming your entire menu every time it changes.
You might be thinking:
“Our menu changes all the time — how does video even work for us?”
It’s a fair question. But the truth is, the most effective restaurant video content isn’t about locking in specific dishes.
What actually cuts through is:
Atmosphere
Energy
Process
People
Personality
The food supports the story, but it’s the brand and experience that make people choose where to eat. Video lets customers feel your venue before they ever walk through the door — even if the menu evolves weekly.
Why ongoing monthly video works best for restaurants
For restaurants, cafés and bars, the smartest approach isn’t a big once-off shoot. It’s a regular monthly content package that builds momentum over time.
With a half-day shoot each month, we aim to create:
At least 8 video pieces
Enough content to post 2 videos per week
Extra short clips for stories and promotions
That means in half a day, your video content is sorted for the month. You can then use photos to buffer in between, without scrambling to film constantly.
What we focus on during a half-day shoot
Rather than chasing every menu change, we capture content that has longevity:
Kitchen moments and prep
Plating and service in action
Team interactions and behind-the-scenes
Chef personality and process
Venue atmosphere during service
This creates a content bank you can draw from again and again.
How this helps scale your restaurant
Posting consistently builds familiarity. Familiarity builds trust. Trust drives bookings.
With regular video content:
Your venue stays top-of-mind
New customers get a feel for your space before visiting
Regulars feel more connected to your brand
Your socials feel alive, not sporadic
Over time, this consistency is what separates busy venues from forgettable ones.
Bonus: your content doubles as Meta ads
One of the biggest advantages of building a content bank is that your videos don’t just live on socials.
Over time, your best-performing clips can be:
Repurposed into Meta ads
Used for promotions, events and launches
Tested as paid creatives without reshooting
Instead of scrambling for ad content, you already have it ready.
Monthly video is about building a recognisable style
The real power of monthly packages is brand-building.
Over time, your videos start to feel familiar:
Your pacing
Your tone
Your energy
Your personality
People begin to recognise your restaurant before they even see the name. That’s when video stops being “content” and starts becoming an asset.
From someone who’s been in the kitchen
Before Broken Open Productions, I ran a food truck and spent plenty of time in the kitchen. I know how full-on hospitality is. I know video often feels like “one more thing” you don’t have time for.
That’s exactly why this approach works.
We come in, work fast, stay out of the way, and leave you with content that keeps working long after service ends.
It’s an upfront effort that pays off month after month.
Ready to simplify your restaurant content?
If you’re a Perth restaurant or café looking to:
Stand out in a crowded market
Show personality beyond the menu
Build consistency without burning out
A monthly video package is one of the smartest investments you can make.
Get in touch and we’ll tailor a content plan that fits your venue, your vibe and your workload.
Broken Open Productions
Perth restaurant videography that works around service, not against it