How to Get the Most Out of Your Video Shoots for Meta Ads
If you’re running ads on Meta, one thing matters more than ever: creative variety.
The days of spending a big budget on one “perfect” video ad are over. Meta’s ad system — especially under the Andromeda delivery model — is built to test, learn and optimise across multiple creative variations.
That’s where smart video shoots come in.
One shoot. Multiple ad creatives. Same day.
When we plan video shoots for Meta ads, the goal isn’t a single hero video.
The goal is to capture multiple variables in one session, so Meta can test combinations and find what actually converts.
That means, in one shoot day, we’ll capture:
Different openers / hooks
Multiple talking points or angles
Variations in framing, pacing and delivery
Different calls to action
All from the same setup, same location, same talent.
The result?
You walk away with several ad creatives, not just one.
Why this works with Meta’s Andromeda system
Meta’s Andromeda system is designed to:
Automatically test creative combinations
Prioritise ads that perform best
Scale what’s working without manual guesswork
Instead of you trying to guess which video will win, Meta does the work — but only if you give it enough creative inputs.
More variations = better optimisation = better results.
This is not a “one video” type of shoot
These shoots are intentionally not about spending a heap of money on a single polished video.
They’re about:
Performance over perfection
Testing over guessing
Systems over one-offs
We design shoots so you can:
A/B test multiple hooks
Rotate creatives without reshooting
Refresh ads quickly as performance drops
It’s a far more efficient way to use your ad and content budget.
What variables we typically capture
Depending on your business and goals, this might include:
3–5 different opening hooks
(The most important part of any ad)Multiple message angles
(Problem-focused, benefit-focused, social proof, value-led)Different delivery styles
(Direct to camera, voiceover, action-based)Different CTAs
(Book now, learn more, limited offer, enquire today)
All filmed in one session, with strategy baked in from the start.
Why businesses get better ROI this way
When shoots are planned for Meta ads properly:
Your ads last longer
You avoid creative fatigue
You spend less on reshoots
You make smarter decisions based on data
Instead of asking “Do we need new ads?”
You already have variations ready to go.
Who this works best for
This approach is ideal for:
Service-based businesses
E-commerce brands
Local businesses running paid social
Anyone spending money on Meta ads and wanting better returns
If you’re advertising, this is how your video should be working.
Want to shoot smarter for Meta ads?
If you want video content that’s designed for Meta’s ad system, not just made to look nice, we’ll help you plan it properly.
One shoot. Multiple creatives. Built to test, learn and scale.
Get in touch and we’ll map out a shoot that actually works for your ads.
Broken Open Productions
Video built for performance, not just polish.