Perth Event Videos: Why Yours Aren’t Hitting the Mark

If you’ve ever paid good money for an event video and felt underwhelmed by the result, you’re not alone.

Many Perth event organisers invest in video coverage only to end up with the same outcome:
great footage of the band… and not much else.

That might work for a single recap post or a future artist booking, but it rarely helps sell tickets to your next event — which is where event video should really be earning its keep.

The problem isn’t the footage — it’s the focus

The reason many event videos miss the mark isn’t technical quality.
It’s that the camera is pointed at the wrong part of the event.

When the focus is:

  • Only the band

  • Only the stage

  • Only long performance shots

You end up with a video that documents what happened, but doesn’t capture why people should come next time.

Event video should sell the next event, not just recap the last one

Good event videography in Perth does two things at once:

  1. Celebrates a successful event

  2. Creates desire for the next one

That means capturing:

  • The audience

  • The energy and atmosphere

  • The moments people talk about afterward

  • The things that make your event feel different

When someone watches your video, they should think:
“I want to be there next time.”

What actually makes an event special on video

The most powerful event videos focus on:

  • Crowd reactions and movement

  • Friends arriving, laughing, dancing

  • Those in-between moments that feel human

  • The way the space fills up and comes alive

  • Sponsor activations and branded moments

The band matters — but they’re only one part of the story.

From someone who’s been on both sides of events

Before relocating to the West Coast, Broken Open Productions worked extensively in event production over East (check out the events we used to run).

I’ve:

  • Run events myself

  • Hired and briefed other videographers

  • Managed crews under pressure

  • Delivered events where everything didn’t go to plan

I’ve also been in a band, so I know how to move backstage, on stage, and around artists without being intrusive — or missing key moments.

That experience matters when things get hectic (because at events, they always do).

Events are stressful — your video coverage shouldn’t add to that

If you’ve ever run an event, you know:

  • Timelines shift

  • Weather changes

  • Artists run late

  • Schedules need constant adjustment

Good event videography adapts on the fly.

Knowing when to pivot, where to be, and what moments actually matter is just as important as having a camera in hand.

Sponsors deserve more than a logo flash

Event video should also support:

  • Sponsor visibility

  • Brand integration

  • Post-event reporting

  • Future sponsorship conversations

When sponsors can see the crowd engagement and atmosphere, it makes selling partnerships for your next event far easier.

What Perth event videos should really deliver

A strong event video should:

  • Capture vibe, not just performances

  • Showcase audience experience

  • Highlight what makes the event unique

  • Support future ticket sales

  • Deliver value to sponsors

  • Create assets you can reuse

That’s how event video becomes an investment — not just an expense.

Event video should never deliver just one video

One of the biggest missed opportunities in Perth event videography is treating an event shoot as a single deliverable.

If you’ve invested in professional video coverage, you shouldn’t walk away with just one recap video.

A well-shot event should produce:

  • A hero recap video

  • Short highlight clips for social media

  • Vertical edits for reels and stories

  • Crowd reaction moments

  • Sponsor-specific clips

  • Evergreen content you can reuse months later

This is where event video shifts from a one-off expense to a long-term content asset.

Ready to rethink your event video?

If you’re running events in Perth and want video that:

  • Sells future tickets

  • Builds anticipation

  • Reflects the real energy of your event

We’ll approach it with the mindset of an event producer, not just a camera operator.

Get in touch and let’s make your next event work harder on screen.

Broken Open Productions
Perth event videography, made by people who understand events

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